Media bias is not only what is reported but the words used in reference to things, people and events. In this article some ideological "slants used by liberals and conservatives are examined. In the study the writer implied that the media is not biased, but are compared to ice cream. News papers tend to tailor the news according to their audience - Republicans (conservative stores) - Liberal lean left in coverage. In the study conducted on media outlet, it noted, bias is more noticeable. Read more from the below link.
http://www.washingtonpost.com/opinions/robert-samuelson-media-bias-explained-in-two-studies/2014/04/23/9dccdcf6-cafd-11e3-93eb-6c0037dde2ad_story.html
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